Disposable toy cultures
While I'm all for celebrities building green houses, here's a cause I'd like to suggest: limit the manufacturing of non-bio-degradable and non-recyclable merchandise created around your media extravaganza. I understand that ancillary markets are the real cash cows of the entertainment industry, but when I see spectacles such as the above and below, I begin to wonder. I'm only suggesting a manufacturing limit. If there's demand for said blockbuster action figure, let the secondary markets fight it out. If there's not, do we really need more merchandise like this in a 99 cent store? Yes, Spidey like we've never seen him before - half off in just a few weeks. Even better, some merch has already arrived at my local 99.
I must admit however, that I would much rather witness children consuming Spiderman 3 paraphenalia then what we noticed walking down the street yesterday. Now this is why you should teach your kids to pick up after themselves.
Yes...you've seen it correctly.
CLOSEUP:
I'd take Spidey 3 toys in a heartbeat over weapons.